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Users will soon have a updated setting that allows them to cut down on the quantity of AI-made videos appearing in their feeds. This move comes as the service announced that it currently hosts over 1 bn AI videos.

Trial and Implementation

The new functionality is in a pilot phase over the coming weeks before a global rollout. This development coincides with a increase in content created by AI, spurred by recent AI video creators.

The Broader AI Trend

Studies have shown that approximately a tenth of the quickest rising content creators on a popular video site only show content made by AI. A significant portion of this material is deemed low-quality AI content, a phrase for substandard, factory-style content that is often illogical or surreal.

Our research shows that many people appreciate content created using AI tools, from AI artwork to educational videos, and we want to provide users the option to see more or less of that, depending on their own choices,” stated a company executive.

Volume and Proportions

The platform announced that there are currently 1.3 billion videos on its network labeled as AI-generated. In total, more than 100 m videos are submitted to the platform every day, making clips made by AI a limited percentage of its total content library.

How to Adjust Settings

Members will be able to decrease or raise the amount of artificial media they see by accessing the “manage topic” feature in the app and picking the AI content topic. Other topics that can already be controlled under the setting cover current affairs, style, beauty, and dance.

Platform Guidelines

The platform’s guidelines oblige creators to label convincing artificially created content, and it prohibits harmful fake videos of well-known individuals or critical incidents. Any authentic-looking artificial content that is without a tag can be removed under its community policies.

Additionally, the platform will now add an artificially created watermark to content made using its proprietary AI systems, or detected by an collaborative effort for recognizing content made by AI. This step is designed to stop users from trying to circumvent the labeling process.

Responsible AI Funding

The company is additionally establishing a $2 million educational fund for specialists and groups to develop learning resources about ethical AI use. This project will assist charitable organizations specializing in teaching coding and technology.

Moderation Strategy

The video-sharing app has supported its content review process, amid debate over plans to lay off numerous review team members in Britain. TikTok is set to reduce hundreds of positions in its user protection division in London, with trade unions and digital protection specialists raising concerns that humans are being replaced by automated systems.

A trust and safety lead explained that staff-based oversight would still have a role, but AI can protect employees by eliminating the most harmful content ahead of it is viewed by staff. TikTok stated a notable drop in explicit and harmful content seen by human moderators over the previous year due to reliance on its automated systems.

We believe it is crucial to integrate humans and technology to maintain a secure environment,” the executive stated. “We’ll have staff as integral to the approach, but we further consider it’s highly necessary to reduce exposure to unsafe media as rapidly, which is why a lot of the machine support is making a difference process content quickly.”